Moncey Avocats advised Trajan in its acquisition of a majority stake in Cotton Bird

 

Moncey Avocats advised the investment team of Trajan, specialised in the capital and management transfer of French SMEs, in the acquisition of a majority stake in Cotton Bird, the French market leader in the publishing of high-end invitations.

Founded in 2011 by Hector and Frédérique Cano, Cotton Bird offers a wide range of invitations and greeting cards designed in its design studio for weddings, births, parties and end-of-year greetings. As a market leader, the company has built its success on recognised design expertise, premium-positioned and French-made products, a 100% digital approach and a well-developed customer service.

In ensuring  the success of their legacy while preserving Cotton Bird's independence, the founders have worked on the management handover of the company for the last two years by entrusting the general management to a duo composed of Kevin Ha and Julie Joaris. The two managers, along with a team of a dozen executives who are investing alongside them, are continuing the development plan initiated by the founders. Their growth plan includes consolidating Cotton Bird's positions in France, Germany and Spain, expanding the product range and continuing to develop internationally with the opening of new countries. External growth operations to accelerate development will also be studied.

A team of Moncey Avocats advised Trajan: 

  • Guillaume Giuliani, Marie-Victoire James, partners, Eléonore Coquerel, Bonnie Brenier, associates in corporate.
  • Frédéric Bosc, partner, Manon Vanbiervliet, associate in tax structuring.
  • David Malamed, partner, Jonathan Devillard and David Maréchal, associates in finance.
  • Anastasia Fleury, counsel in employment law.