Counsel to Quilvest Capital Partners in its investment in Les Secrets de Loly

31.march.2022

Counsel to Quilvest Capital Partners in its investment in Les Secrets de Loly

 

Moncey Avocats assisted Quilvest Capital Partners in its acquisition of a minority stake in Les Secrets de Loly, the leading French brand of premium natural hair care products for textured hair. The founder of the brand, Kelly Massol, remains the majority shareholder.

An entrepreneurial adventure that has turned into a commercial success story, Les Secrets de Loly began in the parisian kitchen of its founder Kelly Massol in 2009. Les Secrets de Loly designs and markets high-end hair care products (shampoos, conditioners, treatments and styling products), based on natural ingredients specifically developed for curly hair.

The strategic plan focuses on accelerating commercial development by expanding the product range and opening new distribution channels in France and abroad. Quilvest Capital Partners intends to support Les Secrets des Loly's growth by opening up its international network to Les Secrets de Loly.

Quilvest Capital Partners was advised by a team from Moncey Avocats composed of:

Moncey Avocats also conducted the due diligence processes (legal, tax, employment and intellectual property):